Nextel Renews with NHL
Nextel last week agreed to renew its three-year National Hockey
League sponsorship for a reported $9 million for an additional three
years.
The deal marks the league's biggest renewal so far for the year and
includes a TV and online package and pass-through to cell phone
equipment vendors.
Reston, VA-based Nextel will not, however, renew its presenting
sponsorship of the NHL All-Star Game.
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