News Briefs

Pierce Promotions & Event Management:

an Omnicom agency based in Portland, ME, announced this week that it hit the Wal-Mart trifecta, with an agreement to add demo work to the promotion activities it is allowed to coordinate within the retailer's 3,000 stores. Pierce was already permitted to conduct retailtainment and mobile marketing at the stores.

Gus Hattrich: has left Zipatoni to join his father at Thunderbolt Marketing, St Louis; he had been account supervisor on the Bacardi business at St. Louis-based Zipatoni. His departure closely follows that of COO Norty Cohen, who left earlier this month to start his own marketing consultancy (Xtra, July 29). Hattrich and Cohen worked closely together.

Separately, Zipatoni picked up project assignments from Purina, St. Louis; eBay, San Jose, CA; and Visa International, San Francisco. All are new clients for the shop.