News Briefs

THE NATIONAL FOOTBALL LEAGUE:

New York City, named Shawn Dennis VP-marketing services. Formerly VP/group head of global co-branding at MasterCard International, Dennis will oversee consumer research, database marketing, ticket sales and marketing activities, as well as brand imaging and partner promotions.

ZIPATONI: has hired Stacey McDermott as the account supervisor on the Dr Pepper/Seven Up business for all national and account-specific regional work in the Dallas area. Most recently, she worked with telecommunications companies Telvista and Nortel Networks. She has advertising experience at several agencies in the Dallas area, including Leo Burnett, Tracy Locke Partnership, Temerlin McClain, The Richards Group and Ackerman McQueen.

FRANKEL: Chicago, has named David Ludington VP-account director. He will be responsible for corporate sponsorship on the Centers for Disease Control and Prevention, youth media campaign. Most recently Ludington, 35, founded TransMedia Group a company largely responsible for placing outdoor advertising on the sides of delivery trucks, etc. Before that he served as the director at Frankel, charged with implementing local calendar retail marketing programs across McDonald's national network.