News Briefs

THE PEPSI BOTTLING GROUP: (PBG) has signed Boston Celtics co-captain Paul Pierce to endorse Pepsi products in the New England region. He will participate in various events and functions. In November 2002, the Celtics entered into a three-year partnership with PBG that includes joint sponsorship for a wide array of promotions, fan entertainment and community outreach programs.

PROMOTIONAL MANAGEMENT GROUP: has named VP-sales and marketing Elisa Gonzalez-Rubio as partner.