News Briefs
READER'S DIGEST MAGAZINE:
has named Lauren Bogad Jay as associate publisher/group marketing.
She will be responsible for brand development and marketing of
Reader's Digest magazine, Reader's Digest Large Print Edition,
U.S. Selecciones and RD Specials. The appointment takes effect July 22.
Prior to joining Reader's digest, Jay was associate publisher/marketing
for YM Magazine.
UNITED AIRLINES: has formed an agreement with Pepsi-Cola North
America to add Mountain Dew on all mainline domestic flights. United
carries other Pepsi products.
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