News Briefs

KELLOGG CO.:

plans to expand its licensing initiatives beyond the cereals and snack foods categories to toys, apparel, entertainment, publishing and food. Kellogg launched its licensing program in 2001.

DR PEPPER/SEVEN UP: tapped Austin-based Mercury Mambo for its Hispanic marketing account. Mercury Mambo will handle promotions for brands such as Dr Pepper, 7Up, Sunkist, Hawaiian Punch and Welch's.

DRAFT NEW YORK: has appointed Vita Harris, executive VP-director of strategic planning and research at Draft New York, to the agency's board of directors. Harris joined Draft in 1996.