News Briefs

KELLOGG CO's:

Pop-Tarts is selling advance tickets at its Web site as a part of its second presenting sponsorship of the American Idols Live tour. Beginning Wednesday, www.poptarts.com visitors can be the first to pre-purchase tickets for the 39-city tour. Starcom Entertainment, Chicago, brokered the tour deal for Battle Creek, MI-based Kellogg.

WYNDHAM RESORTS: is teaming with Nickelodeon's SpongeBob SquarePants at eight Wyndham Resort properties throughout the Caribbean and in Florida. Promotions—which run from May 30 through Labor Day—include: a SpongeBob beach ball and towel giveaway for each child, and an invitation to a SpongeBob Splash Party.