NASCAR Pro Bill Elliott Launches Snack Brand

NASCAR champ Bill Elliott and sports marketing agency Championship Group have formed a snack foods company, Elliott Championship Products, with plans to sell beef jerky, hot sausage, meat sticks, kippered beefsteak and pork rinds. The company is a privately held marketing partnership between Elliott and Championship Group.

Atlanta-based Championship Group approached Elliott, who'll make appearances to promote the line. (His photo appears on all packages.) "This was never about finding an endorser, but rather a partner who would contribute skill and expertise beyond their athletic competition career," said Championship Group and Elliott Championship Products CEO Ardy Arani in a statement.