Nabisco Launches Simpsons-branded Ritz Bits

This spring, Fox Licensing and Merchandising has partnered with Nabisco to launch a new Simpsons-branded line of Ritz Bits S'mores featuring characters from the show.

To support the launch, Nabisco is running a Simpsons sweeps through May on the boxes of all three flavors of Ritz Bits, S'mores, cheese and peanut butter.

The sweeps gives consumers a chance to win The Simpsons Experience in Hollywood. The grand-prize winner will receive a five-day trip to Hollywood where they will ride in a limousine to tour The Simpsons sites, including a trip to Fox studios. In addition, they will win a $2500 shopping spree and a Simpsons merchandise package worth $500.

The product packaging will feature custom Simpsons art and activities.

TV and Internet support.