McDonald's Happy Meal Turns 25

In celebration of the 25th birthday of the Happy Meal, McDonald's is featuring the Happy Birthday Happy Meal celebration with a collection of six ESPN25 inspired mini-handheld sports action video games.

As part of the McDonald's 25 Years of Happiness celebration, each Happy Meal and Mighty Kids Meal will include one of six ESPN25 sports action, mini-video games featuring the Best in Sports through May 27. The collection of games will feature basketball great Vince Carter, world-class tennis champions Serena and Venus Williams, skateboarding legend Tony Hawk, football star Michael Vick, Olympic soccer star Mia Hamm and car racing champion Tony Stewart.

To launch the new Happy Meal premiums, McDonald's is hosting an eBay auction with autographed items from several of the ESPN25 sports stars. The auction began on April 26 with bidding ending today.

TV spots developed by Leo Burnett Co., Hispanic advertising by dRM DDB, and P-O-P and packaging by Frankel support.