CLIENT SIDE

Yahoo, Inc., Santa Clara, CA, named John Costello chief global marketing officer.

Peter Weedfald named vp-marketing communications and new media at Samsung Electronics America, Ridgefield Park, NJ.

Sharon Rothstein named senior vp-global brand marketing at Starwood Hotels & Resorts Worldwide, White Plains, NY.

Canton, MA-based Reebok International, Inc. promoted senior vp-global marketing services Muktesh Pant to chief marketing officer to replace Angel Martinez, who left in July.

Hasbro, Inc., Pawtucket, RI, named Cathy Larson general manager of the First Fun business and Greg Leeds general manager of Boys Toys.

Jamie Hawtof named senior vp-publicity at Metro-Goldwyn-Mayer's Santa Monica, CA-based distribution unit.

NBA Entertainment, New York City, promoted Michael Bass to vp-strategic and corporate communications.

Sherri York named vp-marketing and Mary Ellen DiPrisco executive director of original programming at SoapNet, Burbank, CA.

4Kids Entertainment, New York City, named Rosalind Nowicki vp-marketing.

St. Maarten Spirits, Santa Barbara, CA, named Ed Brown executive vp-worldwide sales and marketing.

Michael Scharff promoted to vp-computer and Randy Wick to vp-music, movies, and car stereos at Best Buy Co., Minneapolis.

Margo Sokol promoted to vp-marketing at Liz Claiborne Cosmetics, New York City.

Allied Domecq Spirits and Wines North America, Westport, CT, named Chris Swonger senior vp-corporate affairs.

Dawn Taubin named president-domestic marketing at Warner Bros. Pictures, Burbank, CA.

David Snapp named vp-video design, worldwide marketing and brand strategy at Crown Media Holdings, Los Angeles.

The Estee Lauder Companies, Inc., New York City, named Jim Nevins to a senior post on its marketing team.

Offsite airport parking operator Park N' Fly, Atlanta, named David Grocer vp-marketing.

Brian Hurst named regional vp and general manager of marketing and sales at National Semiconductor Corp., Santa Clara, CA.