Circle One Adds Work for Tasty Baking

Circle One has added work for Tasty Baking to help redesign its Web site and e-commerce business.

The Norwalk, CT-based firm was named agency of record last August for promotion and customer marketing for Philadelphia-based Tasty Baking Co.

Refinery, a Web design and technology company in Huntingdon Valley, PA, will also be involved in the new work.

Circle One launched a major football promotion last fall for Tasty Baking in four markets. The instant-win game was tied to 9 million specially marked packs of Krimpets, Kandy Kakes and Cupcakes. Participants got the chance to meet a popular football player from a hometown team.