Baskin-Robbins and Dunkin' Donuts Ink $17 Million Deal

Baskin-Robbins plans to open 100 of its Northeastern franchise locations in combination with Dunkin' Donuts stores by summer's end. The investment is estimated to be worth $15 to $17 million. More than 60 multi-branded locations have already opened, with the majority in New England. At the official launch April 30, local residents in New England can stop by a participating Baskin-Robbins for a free scoop of ice cream.

"Most are the stores are retrofitted, in existing Dunkin' Donuts locations, and others have and will be built from the ground up," Debra Newton, spokesperson for Baskin-Robbins

The Baskin-Robbins and Dunkin' Donuts brands are part of Allied Domecq Quick Service Restaurants, Randolph, MA.

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Both Edelman, Los Angeles and Regan Communications, Boston, handles p.r.