L'Oréal Signs Latina "Sexpot" Eva Longoria in $2 Million Deal

L'Oréal Paris has tapped actress Eva Longoria, one of the popular temptresses on the hit show Desperate Housewives, as spokesperson for the company and its brands.

Eva Longoria

The exclusive worldwide contract is reported to be worth $2 million.

The first commercial featuring the Latina actress debuts this spring for the VIVE brand.

On Desperate Housewives, Longoria, 29, plays sexpot Gabrielle Solis.

L'Oréal products include Couleur Experte, Preference, Excellence Crème, Feria, VIVE and others.