Kraft’s Oreo Takes Super Reggie

Age Specific (No budgetary parameters)

Gold: The Lost Ring (Client: McDonald’s Corporation; Agency: AKQA)

Silver: Nickelodeon's Slime across America (Client: Nickelodeon; Agency: Oasis)

Bronze: BBM: Refuel with Chocolate Milk - Go Pro for a Day (Client: MilkPEP; Agency: Draftfcb)

Multi-cultural/Ethnic (No budgetary parameters)

Gold: Huggies and Pull-ups El Incomparable Tren De Vida De Mamá (Client: Huggies and Pull-Ups; Agency: MASS Hispanic Marketing)                     

Silver: Vive Sanamente Nestle Pure Life (Client: Nestle Waters North America; Agency: Castells & Asociados)

Bronze: Unilever Desafio del Sabor Family Challenge (Client: Unilever; Agency: MASS Hispanic Marketing)

Shopper Marketing (No budgetary parameters)

Gold: Kroger E-Labels for Education (Client: Campbell Soup Company; Agency: MARS Advertising)

Silver: Dove Self Esteem Month (Client: Unilever; Agency: Lunchbox)

Bronze: (Kimberly-Clark Celebrates Breast Cancer Survivors (Client: Kimberly-Clark Corporation; Agency: In-House)

Business-to-Business (includes trade promotion) (No budgetary parameters)

Gold: CNN Grill: 2008 Election Coverage (Client: CNN; Agency: Civic Entertainment Group)

Silver: From Sweden With Löv Tour (Client: Volvo Cars of North America; Agency: Arnold Worldwide)

Bronze: Technology and the Environment (Client: Boeing; Agency: In-House)

Small Budget: Budget less than $100,000

Gold: CNN Community Outreach (Client: CNN; Agency: Civic Entertainment Group)

Silver: Bronx Zoo-Madagascar! (Client: Wildlife Conservation Society; Agency: NMA Entertainment & Marketing)

Bronze: Building Blocks (Client: Whirlpool Corporation; Agency: Arc Worldwide)

New Product Launch (No budgetary parameters)

Gold: Wal-Mart AC/DC Launch (Client: Wal-Mart Stores, Inc.; Agency: Arnold Worldwide)

Silver: Wachovia Way2Save Challenge Tour (Client: Wachovia Corporation; Agency: Synergy Events)

Bronze: Dark Temptation by AXE (Client: Unilever; Agency: Walton Isaacson)

Digital: Budget over $1 million

Gold: AT&T Team USA Soundtrack (Client: AT&T; Agency: The Marketing Arm)

Silver: Power of the Letter (Client: HBO; Agency: Civic Entertainment Group)

Bronze: The Lost Ring (Client: McDonald’s Corporation; Agency: AKQA)

Digital: Budget under $1 million

Gold: The N & Skittles' Degrassi "What If?" (Client: MTV Networks/Nickelodeon Kids & Family; Agency: In-House)

Silver: Building Blocks (Client: Whirlpool Corporation; Agency: Arc Worldwide)

Bronze: VAIO My Graphic Splash PC Design Contest (Client: Sony Electronics Inc.; Agency: PowerPact)

Multi-Partner Promotion - three or more partners (No budgetary parameters)

Gold: AT&T Team USA Soundtrack (Client: AT&T; Agency: The Marketing Arm)

Silver: “Kung Fu Panda” (Client: DreamWorks Animation; Agency: In-House)

Bronze: Oreo DSRL (Client: Kraft Foods Global, Inc.; Agencies: Draftfcb/Razorfish/Digitas/MediaVest/Weber Shandwick/IMG)