Former Dr Pepper Marketing Exec Advises for TracyLocke

Randy Gier

TracyLocke has hired Rady Gier, a former chief consumer officer of Dr Pepper Snapple Group, as an advisor to the CEO and other top executives.
In addition to CEO Ron Askew, Gier will also advise Beth Ann Kaminkow, recently promoted to COO and Stewart Campbell the agency’s CFO.

Gier will focus on “sharpening” the agency’s strategy and creative concepts, Askew said. He will work from the Dallas office, supporting TracyLocke agency wide.

Gier has more than 20 years of experience working in senior marketing positions at Pespi-Cola Co., Frito-Lay and Yum, including chief marketing officer at Pizza Hut, KFC, Yum! Restaurants International and Dr Pepper Snapple Group. He has also held marketing manager and sales leadership positions at Pepsi and Frito-Lay

Everywhere consumers go discounts abound. Store windows are plastered with 50% off signs. Newspaper ads call out one-day specials. Even so, shoppers aren’t spending.