Apr 18, 2008 6:01 AM, PROMO Xtra

Disney Consumer Products is bringing its characters to a new beverage line.

Disney Consumer Products is partnering with Stremicks Heritage Foods to launch a new milk beverage line based on one of its popular animated TV series, “Little Einsteins.”

Disney Little Einsteins Milk is made with 32mg of omega-3 DHA per serving to support brain and eye development and heart health. It is the first Disney-branded refrigerated dairy beverage to launch since Disney announced its food guidelines in 2006.

“Disney has a long-term commitment to the health of kids around the world through its new food guidelines, which require the Disney name and its characters to be associated with kid-focused products that limit calories, fat, saturated fat and sugar,” said Lance Gatewood, vice president of food, health & beauty for Disney Consumer Products North America, in a statement. “Developing this product line with industry leaders such as Stremicks Heritage Foods brings us one step closer in delivering on this commitment.”

Characters from the TV show are featured on the packaging. The beverage is available in a 64-ounce package in low fat 1% and reduced fat 2%.

“Little Einsteins” is an educational preschool series that airs on Playhouse Disney. The animated show is designed to teach young children art and music appreciation.

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