Checkers Names ML Rogers Creative AOR

Checkers Drive-in Restaurants, Inc. has named ML Rogers as its creative agency of record.

The assignment includes strategic and creative responsibilities for both advertising and promotional work more than 800 company owned and franchise Checkers and Rally’s restaurants nationwide.

Checkers previously assigned its creative work to Amalgamated.

“We believe ML Rogers will deliver a distinctive, compelling and strategically targeted campaign that resonates with our customer base,” said Terri Snyder, executive vice president and chief marketing officer at Checkers Drive-In Restaurants, Inc., in a statement.

The first work, a TV campaign, breaks this fall.

ML Rogers, an ad agency, has clients including Blistex, Stridex, The Scotts Miracle-Gro Company, Centerra Wine Company and Nutrisystem.