Catapult Forms Shopper Marketing Venture in Singapore: Subway Signs on

Catapult Action-Biased Marketing has formed a joint venture with Gosh Advertising in Singapore to offer clients shopper-marketing services in Asia.

The venture, Catapult Asia Pacific Pte. Ltd., or Catapult APAC, will service clients in Southeast Asia, with the exception of Mainland China.

In a related development, last month Subway named Catapult APAC as its agency of record for its Singapore businesses. Subway has nearly 200 stores in Singapore, Taiwan, Thailand, the Philippines and Hong Kong.

The work will focus on merchandising elements with the first work breaking in January, said Paul Kramer, COO of Catapult Action-Biased Marketing.

Catapult Action-Biased Marketing is Subway’s agency of record for merchandising in the U.S.

Catapult is also AOR for Intel’s global retail marketing efforts.