Jul 6, 2004 4:48 PM

FISHER-PRICE: will collaborate with Sababa Toys to produce classic Fisher-Price toy replicas and card games for retail stores outside of the traditional mass merch arena. Reproductions will be based on classic Fisher-Price pull toys like the Snoopy Sniffer and Doctor Doodle. Additionally, Sababa will launch a line of card games including classics like Go Fish, Crazy Eights and Old Maid. The card games will feature icons of classic Fisher-Price toys. The pull toys will be available in October and the card games in June. Distribution is planned in specialty, furniture and home lifestyle stores.

RELAY SPONSORSHIP AND EVENT MARKETING: New York City, named Alberto Perez director of its Relay Hispanic division, overseeing new business and serving current clients including Anheuser-Busch, Sara Lee and Coca-Cola. Perez had been VP at sponsorship consultancy IEG, Chicago.

NATIONAL RETAIL SERVICES: Danbury, CT, hired Chip Huber to the new post of exec VP-sales and marketing for the Euro RSCG division. Huber had been VP-sales for Catalina Marketing, St. Petersburg, FL.

OLDSMOBILE PARK: The home of the Class A Lansing Lugnuts baseball team may receive a name change General Motors Corp. GM retired the Oldsmobile line in April, and is in the ninth year of a 15-year, $1.5 million naming-rights contract with the city of Lansing, MI.

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