Promo Sourcebook

Simpsons Takeover of 7-Eleven Wins Top Pro Award

#17. Best Dealer, Sales Force or Business-to-Business Campaign

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Amex OPEN Plum Card Launch
Agency—Momentum Worldwide
Client—American Express

#18. Best Use of P-O-P

7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc

#19. Best Premium-Based Promotion

Shrek The Third
Agency—Brigandi+Associates, Inc.
Client—The Kellogg Co.

#20. Best Retail/Co-Marketing Campaign

7-Eleven/Simpsons Movie Kwik-E-Mart Experience
Agency—Freshworks
Client—7-Eleven, Inc
See category #3

#21. Best Campaign on a Budget (under $250,000)

Inspire Change
Agency—Alcone Marketing
Client—Seeds of Change

#22. Best Idea or Concept

The Meow Mix Acatemy
Agency- Grand Central Marketing, Inc.
Client Del Monte Foods

#23. Best Creative

United Suite Dreams
Agency—Arc Worldwide; BDM; Starcom
Client—United


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