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7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games...
MTV Checks in to Acapulco Hotel for Spring Break
MTV is going on Spring Break, taking over a hotel in Acapulco Bay, Mexico, to saturate hundreds of breakers with its brand message...
Danica Patrick Designs First Celebrity Hot Wheels Car
A new edition to the line of Hot Wheels vehicles will make its appearance in October: a car designed by popular racecar driver Danica Patrick...
News Briefs
GLISSANDRA SKINCARE: www.glissandra.com is giving away one luxury product from its 3-Step Skincare System each week this month to Twitter followers ...
Denny's to Do Free Again after Super Bowl Ad
Denny's will reprise one of last year's most successful and painless free food giveaway promotions with a deal for a free Original Grand Slam Breakfast at participating stores two days after this Sunday's Super Bowl...
Etrade App Puts Your E-mail into the Mouths of Babes
Super Bowl fans who go gaga over the latest commercials featuring the eTrade talking babies can go online and get them to deliver e-mail messages to friends before and after the game...
Coca-Cola Virtual Gifts Trigger Peek at Super Bowl Ads
Coca-Cola, which recently landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook, is at it again...
Pringles Dusts Off Can Design Site for Team USA
Pringles is putting its "Can Creator" Web site to use again, this time in support of Olympic Team USA...
News Briefs
PROCTER & GAMBLE: and its Febreze brand, are running a sweepstakes to help introduce the addition of "Forbidden" to its scent collection...
Visa Takes Over Grand Central Terminal for "Go World"
In a bid to expand its overall Olympic Games marketing at a time when excitement is building in anticipation of the opening of The Games on Feb. 12, Visa has launched a major media event in New York's Grand Central Terminal...
7-Eleven Pairs Celebs with Charitable Coffee Cups
Convenience chain 7-Eleven is the latest consumer brand to take its promotional focus to community-based charities with the launch of a long-term, coffee-based donation program with some star power...
AMP Acquires Pixel Bridge
AMP Agency has acquired Pixel Bridge, a digital agency focused on strategy, creative services and web development...
G2 Hires Healthcare Director in Health & Wellness Group
Marketing communications agency G2 has hired Julie Spoleti as managing director of healthcare in its Relationship Marketing division, part of the Health & Wellness Group...
News Briefs
HERSHEY: has added more "pieces" products following the success of Reese's Pieces and has elicited help from singer and actress Ashlee Simpson-Wentz, who's song "Pieces of Me" made a good fit...
Scotts Makes Fans' Fields of Dreams a Backyard Reality
Lawn-care manufacturer the Scotts Company has announced a deal to start licensing the grass seeds and blends used in some of the most iconic baseball parks in the country, allowing homeowners to put a piece of Fenway or Wrigley in their backyards...
