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Jones Soda Takes Turkey Soda Vegan for the Holidays

Nov 5, 2009 6:05 AM, Brian Quinton for PROMO Xtra

Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion...

7-Eleven to Install Digital TVs in more than 6,000 Stores

Nov 5, 2009 6:04 AM, Patricia Odell for PROM Xtra

In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010...

Del Monte Foods will consolidate all of its consumer promotion and shopper marketing work under two agencies of record. Catapult Action Biased Markting has been named as Del Monte’s consumer promotions and shopper marketing agency of record for its full portfolio of consumer products brands, including Del Monte, College Inn, Contadina and S&W. First work is expected to break early next year, Paul Kramer, CEO of Catapult said. Draftfcb Chicago will be the consumer promotions and shopper marketing agency of record for Del Monte Foods’ portfolio of pet products brands, including Meow Mix, Kibbles ‘n Bits, 9Lives, Milk-Bone and Pup-Peroni. “These new agencies will serve as strategic thought partners — working with Del Monte Foods brand teams to develop and execute programs that resonate with consumers and customers,” said Bill Pearce, senior vice president and chief marketing officer, Del Monte Foods. “These agencies have a proven track record of success in strategy, planning, analytics, collaboration, and execution in the Consumer, Shopper, and Customer domains. With their help, Del Monte Foods will be better positioned to enhance its ability to integrate solutions, motivate shoppers, and build stronger programs for our customers across the marketing calendar.” Catapult Marketing was named Promo’s 2009 Agency of the Year. The agency ranked No. 32 at the Promo 100 with 2008 revenue of $28.5 million. Draftfcb ranked No. 1 with $591 million in 2008 revenue.

Nov 5, 2009 6:03 AM, Staff for PROMO Xtra

Del Monte Foods will consolidate all of its consumer promotion and shopper marketing work under two agencies of record...

Engauge Hires VP of Media

Nov 5, 2009 6:02 AM, Staff for PROMO Xtra

Marketing agency Engauge has hired Tom Hickey as vice president of media...

Simplot Web Site Shows Chefs Why Food Prep Is Hell

Nov 5, 2009 6:01 AM, Brian Quinton for PROMO Xtra

Simplot Food Group is hoping to appeal to foodservice professionals with a new Web site promoting its Roast Works brand of packaged, pre-cut, pre-roasted vegetables...

News Briefs

Nov 5, 2009 6:00 AM, Staff for PROMO Xtra

PAPA JOHN’S: on Nov. 10 will give away pizzas to firefighters at their firehouses to recognize their contributions to the communities. The promotion introduces the pizza makers new Six Meats pizzas and the Six Cheese pizzas...

Sara Lee Deli Seeks Followers with Twitter Donation Campaign

Nov 3, 2009 6:03 AM, Brian Quinton for PROMO Xtra

Sara Lee Deli wants Twitter followers and is willing to pay to get them...

TVGuide.com Stages Contest for Advertisers

Nov 3, 2009 6:02 AM, Staff for PROMO Xtra

TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day...

The World Is Poor: And the Meek Shall Inherit the Mall

Nov 2, 2009 2:15 PM, By Max Lenderman

Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services...

Volkswagen Leans on Smartphones to Buzz New Model

Oct 27, 2009 6:03 AM, Brian Quinton for PROMO Xtra

Volkswagen is building buzz for the release of its 2010 GTI with a campaign that relies heavily—and so far, solely—on getting the car built into a racing game designed for the iPhone...

Remington Launches Online Grooming Game

Oct 22, 2009 6:04 AM, Staff for PROMO Xtra

Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools...

7-Eleven Joins Pink Ribbon Efforts

Oct 22, 2009 6:03 AM, Staff for PROMO Xtra

At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art...

Retail Sales Show Signs of Life

Oct 22, 2009 6:02 AM, Staff for PROMO Xtra

Sales increased 4.1% for the week ending Oct. 3 compared to the previous week. When looking at year-over-year revenue, sales declined 3% for the same week, according to ShopperTrak’s National Retail Sales Estimate...

Dim Outlook for Holiday Gift Cards Sales

Oct 22, 2009 6:01 AM, Staff for PROMO Xtra

The outlook for spending on gift cards is going the way of forecasts for the upcoming holiday season: not great...

News Briefs

Oct 22, 2009 6:00 AM, Staff for PROMO Xtra

MARZETTI: is running a packaging design contest as part of its uDip sweepstakes, which encourages participants to design the packaging for Marzetti Old Fashioned Caramel Apple Dip Singles...

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