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Jones Soda Takes Turkey Soda Vegan for the Holidays
Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion...
7-Eleven to Install Digital TVs in more than 6,000 Stores
In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010...
Engauge Hires VP of Media
Marketing agency Engauge has hired Tom Hickey as vice president of media...
Simplot Web Site Shows Chefs Why Food Prep Is Hell
Simplot Food Group is hoping to appeal to foodservice professionals with a new Web site promoting its Roast Works brand of packaged, pre-cut, pre-roasted vegetables...
News Briefs
PAPA JOHN’S: on Nov. 10 will give away pizzas to firefighters at their firehouses to recognize their contributions to the communities. The promotion introduces the pizza makers new Six Meats pizzas and the Six Cheese pizzas...
Sara Lee Deli Seeks Followers with Twitter Donation Campaign
Sara Lee Deli wants Twitter followers and is willing to pay to get them...
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day...
The World Is Poor: And the Meek Shall Inherit the Mall
Emerging markets like Brazil, Russia, China and India—and the emergent consumers that stoke them—are blazing new and unique ways to market their goods and services...
Volkswagen Leans on Smartphones to Buzz New Model
Volkswagen is building buzz for the release of its 2010 GTI with a campaign that relies heavily—and so far, solely—on getting the car built into a racing game designed for the iPhone...
Remington Launches Online Grooming Game
Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools...
7-Eleven Joins Pink Ribbon Efforts
At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art...
Retail Sales Show Signs of Life
Sales increased 4.1% for the week ending Oct. 3 compared to the previous week. When looking at year-over-year revenue, sales declined 3% for the same week, according to ShopperTrak’s National Retail Sales Estimate...
Dim Outlook for Holiday Gift Cards Sales
The outlook for spending on gift cards is going the way of forecasts for the upcoming holiday season: not great...
News Briefs
MARZETTI: is running a packaging design contest as part of its uDip sweepstakes, which encourages participants to design the packaging for Marzetti Old Fashioned Caramel Apple Dip Singles...













