Promo Archive
Event MarketingInteractive MarketingRetailPremium & Incentives |
Entertainment MarketingSweepstakes/ContestsViral/Word of MouthMobile Marketing |
All Recent Articles
In the News
News Brief-Valpak Puts QR Codes In/On Envelopes
VALPAK DIRECT MARKETING SERVICES: is launching its first national QR campaign over the next to months....
Giveaways are Mainstays for Banana Boat Promo
The Banana Boat brand is using branded giveaways as reminders this summer, not only to protect your skin from the sun, but that the best way to do that would be by slathering Banana Boat sun screen up and down your body. The promotion, “101 Days of Summer,” appears on the Banana Boat Facebook page and will give away, you guessed it, 101 daily prizes....
Corona Creates a "Beach Mindset"
We’ve all seen the images. A couple relaxing on a sandy beach in some balmy tropical destination, icy bottles of Corona topped with a lime resting on a table between the two. It’s that image that the brand wants consumers to draw upon and imagine themselves partaking in this summer as it begins the second phase of its “Find Your Beach” campaign....
7 Simple Steps to Successful Social Media Promotions
In the last few years, brands have quickly gone from seeing social media as frivolous to including social media as a necessary part of any marketing and communications plan. Facebook, Twitter and other social networks hold great promise to quickly and widely spread the word for promotions, contests and sweepstakes. But while there is great promise, when it comes to promotions, many have struggled with how to go about it. Here are 7 simple steps to launching a successful social media promotion: ...
Dos Equis Taco Truck Makes Life "Interesting" for New Yorkers with Exotic Fare
If you ate a grasshopper, or cow tongue, veal brains or ostrich, you'd want to tell someone about it. Probably a bunch of people, in fact-either as a boast or perhaps to find an antidote...
Catalina Bypasses the Register to Offer Online Printable Coupons
Catalina Marketing, known for distributing its coupon offers bundled with register receipts at grocery and other store checkout counters, has launched a new Web site, www.CouponNetwork.com...
General Mills Tests Using Groupon to Drive Trials, Coupon Use
In its first test of the power of social coupons to move consumer packaged goods, General Mills ran a Groupon deal on April 21 that offered coupon buyers in two cities a $40 Big G sampler pack for $20....
Social Coupons Adding Mobility for Real-Time Deals
As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app...
Amex Runs Admin Professionals Gift Card Sweep from within LinkedIn
Research cited by American Express has found that 49% of administrative professionals do not feel they get the appreciation they deserve for what they do around the office...
Case Study: From Disconnect to Reconnect, the New IndyCar Fan Village
Over the last 10 or 12 years at IndyCar racetracks there had been some type of fan village footprint for sponsors, but it was limited and didn’t fit the growth of the sport. It hired Promo 100 experiential agency Marketing Werks to act as a central communication point to unify sponsors and activations under the Izod IndyCar Fan Village. ...
Jimmy Dean Shares Metrics on Shareable Web Coupon Campaign
Coupons are hot, and given the persistent hang of the "new frugality", they seem likely to remain so for a good while. But getting those coupons into the hands of shoppers who will redeem them...
Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features....
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese. ...
Universal Studios Sells Tickets to “Fast Five” in Car Town
Film studios have been testing ways to best fit into the nexus between real-world marketing and promotion via social gaming. The key, of course, is for the film’s storyline to mesh with the theme of the social game. Universal Pictures film, Fast Five, has found that perfect fit with the Facebook-based social game Car Town. ...
Two in Three Consumers Use Online Coupons: Survey
More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace...
Hilton HHonors $25 Million Rebranding: Q&A
Hilton has put $25 million toward rebranding its loyalty program hoping to change the perception of hotel marketing among travelers. The basic premise moves the messaging from earning and redeeming miles, to visions of breathtaking images of wondrous, magical places awaiting unforgettable experiences. ...
Smartphone App lets Valpak Put Coupons on Your Real-time Street
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps...
What You Need to Know to Create an Online Content Calendar
So you’ve listened carefully online to what customers and others are saying about your brand. You’ve determined where they are congregating and what they are talking about. You’ve developed a social game plan and where it will get to work— Twitter, Facebook, blogs, microsites, YouTube—all of the above. Now it’s time to create an actionable, results oriented promotional content calendar by following these straightforward steps....
Trivia Games Deliver a River of Customers for AARP, Others
When AARP unveiled its new website last summer, it used a trivia game for the first time asking questions that prompted people to move around the site exposing them to all the new content, tools and features....
Promotions Past and Future: Q&A with Bonnie Carlson
The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade ...
Wrangler Goes to its Customers for the Next New Jean Design
Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall....
Hell Hath No Fury Like a Brand Champion Scorned
No doubt, word-of-mouth marketing has become a key component of the marketing mix. As we know it is an ever more important interaction among consumers. For brands, listening, transparency and evaluating ROI are among six ways to keep people talking and convert consumers to brand advocates. However, as we also know, negative comments can be difficult to tamp down....
Why Near East Chose Seattle for its First Vehicle Tour
Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour. ...
Gap Rolls Out One-Day "Name Your Price" Offer Online
Casual apparel retailer has taken another step to re-engage customers, this time with an innovative adaptation of Web couponing that lets online shoppers negotiate for the price they're willing to pay...
News Brief: Alcone Marketing Group
ALCONE MARKETING GROUP: has hired Michael McMahon as executive vice president, Shopper Solutions. ...
Amex Launches Cardmember Deals via Foursquare Check-ins
American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it's choosing the location-based social platform Foursquare to do so...
Aunt Jemima Employees Star in Viral Video: Q&A
A contest at a plant in Jackson, TN, that makes Aunt Jemima frozen waffles, pancakes and French toast, led to three employees starring in a video filmed at the plant and documenting how the products are made. The first video in the series of three was posted Feb. 17 on Facebook and had 33,000 views within 24 hours. Viewers could also download a $1 coupon. Andy Reichgut, a vice president of marketing for Pinnacle Foods, which manufacturer’s Aunt Jemima products, gives us the scoop on the program....
Trade Show Giveaways 101
Here are a few tips to help companies make their tradeshow giveaways—and, by extension, their brand—exciting and memorable....
Mobile App Puts the New Mini Cooper in Your Parking Space
If you're having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion...
Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts
Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers...
