Search the news by category:

Sears' Facebook Sweep to Bring Early Black Friday for Some

Nov 19, 2009 6:03 AM, Brian Quinton for PROMO Xtra

Retailers and shoppers alike are expressing fears that crowded stores will put a damper on this year's post-Thanksgiving holiday sales...

Hilton Ties Loyalty Contest to Clooney Movie

Nov 19, 2009 6:02 AM, Brian Quinton for PROMO Xtra

Fresh from a prominent and recurring placement in the latest cable hit "Mad Men," Hilton Hotels is partnering again, this time with Paramount Pictures...

"Sherlock Holmes" Challenge Offers Clues to 7-Eleven Food

Nov 19, 2009 6:01 AM, Patricia Odell for PROMO Xtra

The coffee cup sleeves at 7-Eleven offer a clue—"How Holmes Are You?"—to its latest promotion tied to an upcoming Warner Bros. Pictures' film....

News Briefs

Nov 19, 2009 6:00 AM, Staff for PROMO Xtra

JETBLUE and HERTZ: have launched "Jet & Drive Giveaway," which offers customers the chance to win one of five trips plus one of more than 100 daily prizes...

Burger King, Volvo, AT&T and Others Succumb to "New Moon" Fever

Nov 17, 2009 6:04 AM, Brian Quinton for PROMO Xtra

At one time, the thought of brands flocking to tie into a movie about vampires would have seemed as likely as a cruise-ship line marketing around "The Poseidon Adventure"...

Wendy's Makes Online Promo Real for Bacon Fans

Nov 17, 2009 6:03 AM, Brian Quinton for PROMO Xtra

A new social-media campaign from Wendy’s is collecting hunger-related Facebook posts and Twitter updates in real time and offering to award a $2,000 grand prize to the participant who racks...

The Limited Goes Viral to Spread Word of Pet Sweaters

Nov 17, 2009 6:02 AM, Staff for PROMO Xtra

Fashion retailer, The Limited, is using viral marketing to promote its new line of pet sweaters...

TracyLocke Wins Ad and Media Work for PureVia

Nov 17, 2009 6:01 AM, Staff for PROMO Xtra

TracyLocke has been named advertising and media agency of record for PureVia, the all-natural, zero-calorie sweetener...

News Briefs

Nov 17, 2009 6:00 AM, Staff for PROMO Xtra

BEST WESTERN INTERNATIONAL: has extended its partnership with popular NASCAR team, Michael Waltrip Racing, for the 2010 NASCAR season...

Visa Takes its Olympic "Go World" Campaign Global

Nov 12, 2009 6:05 AM, Patricia Odell for PROMO Xtra

In the ramp up to the 2010 Winter Games in Vancouver, Visa is taking its “Go World” campaign global after successfully launching it in the U.S for the 2008 Beijing Summer Olympics...

FDA Goes After Online Sales of Flavored Cigarettes

Nov 12, 2009 6:03 AM, Staff for PROMO Xtra

The U.S. Food and Drug Administration is warning more than a dozen online cigarette sellers that they may be in violation of the new regulations against selling most types of flavored cigarettes to U.S. citizens...

Social Net Users Ready to Be More than Just Brand Friends: Study

Nov 12, 2009 6:02 AM, Brian Quinton for PROMO Xtra

Almost a third of social-network users think they’re a good place to learn more about brands and the products or services they sell, according to a new survey by Publicis Groupe division Performics and analytics firm ROI Research...

Office Depot Instant-Win Game Promotes Smart Gifts Campaign

Nov 12, 2009 6:01 AM, Staff for PROMO Xtra

Office Depot is hoping to boost sales with its "Top 30 Smart Gifts" campaign...

BK's Global Marketing President to Step Down

Nov 11, 2009 6:04 AM, Staff for PROMO Xtra

Russ Klein, the president of global marketing strategy and innovation at Burger King, will resign effective Dec. 15...

News Brief

Nov 10, 2009 6:52 AM