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Coca-Cola and Albertsons to Give Away Dream Home
The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons...
Planet Orange Re-launches for ING Direct
According to a recent Harris Interactive survey, more than 27% of U.S. parents admitted that they would rather talk to their kids about sex and dating than about money and finances...
WPP Agencies and Microsoft to Conduct Research on Search Marketing
WPP agencies and Microsoft Advertising plan to conduct a research project exploring the relationship between search engine marketing and brand building...
TracyLocke Promotes Kaminkow to President and COO
TracyLocke promoted last Friday Beth Ann Kaminkow to president and COO...
Dallas Massage Clinics Offer Facebook, Twitter Fans Free Massages
Stores in the Dallas-Fort Worth region of the Massage Envy chain are enticing area fans to raise their hands and follow it on Facebook and Twitter by offering to give a free massage daily in each of those channels for the next month...
News Brief
RODALE INC.: has set up a digital kiosk at the Boston Public Market at Dewey Square that displays information about the farmers selling in the market and the harvest season...
Southwest Airlines Opens Porch in Bryant Park
Southwest Airlines has set up an outdoor porch in New York’s Bryant Park to get the word out that it will begin offering service out of LaGuardia Airport on June 28...
Twitter Use Goes into Orbit, But Growth is Slowing: Nielsen
The amount of time people spend on social networking and blog sites continues to climb, with the total minutes jumping 82% year-over-year in May 2009...
What in the World Is in Jones Jumble?
Jones Soda—the people who brought you Fufu Berry soda and the much-coveted Thanksgiving Dinner four-pack with flavors like Mashed Potatoes and Gravy...
Coupons.com Downloads in 2009 So Far Beat All of 2008
In the first five months of 2009, digital coupon provider Coupons Inc. has already seen more downloads of its discount offers than in all of 2008...
News Briefs
BURGER KING: has sealed a licensing deal with Crunch Pak, to market its BK Fresh Apple Fries, fresh-cut, skinless red apples sliced that resemble real french fries, in supermarkets beginning this fall...
Pepsi Uses “Influencers” to Launch a New Product
Can delivering cold cans of a new soda to a group of friends hanging out at a backyard pool party really set off a wave of word-of-mouth chatter about the product that can generate true interest—and sales—in a brand?...
Homer Tells You Where to Go
Homer Simpson can probably find beer or donuts the way a pig can find truffles, but do you want him guiding you on the nation’s roads? Maybe not, but as of this week, users of TomTom’s portable navigation devices can pay to have Homer Simpson tell them where to get off… the highway...
Sponsorship Spending Revised, Growth Cut in Half: IEG
In response to an unprecedented economic situation not faced by the sponsorship industry in the past two decades, IEG has revised its forecast for sponsorship spending this year, cutting it in half as the full impact of the recession grips North American companies...
Staples Does “Do Something” Again
Stationery retailer Staples is reprising last summer’s “Do Something 101” campaign to get students involved in collecting school supplies and money for needy kids...
