NEWSLETTERS

	Promo Interactive
	Promo P&I
	Promo Xtra

IN THE NEWS

Trust, Relationships, to Help Improve One-to-One Marketing by 2020: Research

May 7, 2018 6:01 AM, PROMO Xtra

One-to-one marketing is expected to become more successful, a new report found....

News Briefs

May 12, 2008 6:05 AM, PROMO Xtra

INTERNATIONAL DAIRY QUEEN: has named John P. Gainor, as president and CEO, effective July 1. He will replace Charles W. Mooty, who has filled the position since January 2001. Gainor, 51...

Alltel Celebrates “My Circle” Anniversary with Reunion Sweep

May 12, 2008 6:04 AM, PROMO Xtra

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to...

Carvel Sets Fudgie the Whale to Mobile Marketing

May 12, 2008 6:03 AM, PROMO Xtra, By Brian Quinton

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...

Kraft Oreo Racing League Challenge Nets 500,000 Entries So Far

May 12, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition...

Papa John’s 23-Cent Special Makes Good for Franchisee Misstep

May 12, 2008 6:01 AM, PROMO Xtra, By Richard Tedesco

Papa John’s drew overflow crowds throughout Ohio last Thursday for a 23-cent pizza special it ran to apologize for a franchisee who took a cheap shot at Cleveland Cavaliers star Lebron James...

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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