NEWSLETTERS

	Promo Interactive
	Promo P&I
	Promo Xtra

IN THE NEWS

American Airlines Expands International Role with NBA

Jul 7, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco

American Airlines is expanding its sponsorship role with the National Basketball Association’s international grassroots events....

Kimberly-Clark Goes Back-to-School with Sweeps

Jul 7, 2008 6:03 AM, PROMO Xtra, By Amy Johannes

The start of school may be several weeks off, but Kimberly-Clark hopes parents get in the back-to-school-mindset with an online sweepstakes it launched tied to the Box Tops for Education program....

BJ’s Restaurants Names New CMO

Jul 7, 2008 6:02 AM, PROMO Xtra

BJ’s Restaurants, Inc. has named Matt Hood as chief marketing officer, a new position....

Valvoline Shifts to High Gear with Mobile Coupons

Jul 7, 2008 6:01 AM, PROMO Xtra

Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire....

News Briefs

Jul 7, 2008 6:00 AM, PROMO Xtra

SUBWAY: is giving people a chance to appear in an upcoming commercial with company spokesperson Jared Fogle. Customers can text the word “Jared” to 782929 for a chance to win through Aug. 10. Online marketing supports the promotion....

PROMO'S 2007 P&I SURVEY

Justly Enriched

Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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