Mobile Marketing News
Corona CMO Talks Social and Mobile Marketing
If you don’t know where your beach is, real or imagined, Corona will help you find it. It’s latest program, “Find Your Beach,” uses social and mobile to encourage people to dream up their own beach setting as opposed to just enjoying the tranquil beach images Corona has conjured up for years. Jim Sabia, chief marketing officer for Corona parent Crown Imports, talks about the importance of social media in the Corona campaign....
Social Coupons Adding Mobility for Real-Time Deals
As the separate successes of Groupon and LivingSocial have shown, people are hot for deep discounts on local purchases from dining to sky-diving to laser hair removal. In most cases, those deals are bought on the Web or over an app...
Smartphone App lets Valpak Put Coupons on Your Real-time Street
Coupon platform Valpak has branched way out from the iconic blue envelope as a delivery channel, launching a Valpak.com Web site, rolling out its own branded mobile apps...
Mobile App Puts the New Mini Cooper in Your Parking Space
If you're having a hard time visualizing a relatively roomy, four-door, all-wheel-drive Mini automobile in the real world, BMW-owned automaker Mini USA understands your confusion...
Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts
Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers...
Mobile Campaign Lets Fans Look Deeper into "Inception" DVD
Some promotions for movies and DVD releases use barcodes to offer behind-the-scenes glimpses, on the theory that their biggest fans or most motivated audiences will value that content as much as a giveaway...
JCPenney Unwraps New Mobile Initiatives for the Holidays
JCPenney has unwrapped a number of new mobile initiatives, investing heavily in new technologies just in time for the holidays so customers can easily make purchases directly from their mobiles...
How Simon Mall's New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store...
Retailers, Mall Group Sign on to "Walk In, Win Points" Mobile App
Four major retail brand names and the largest U.S. mall property group have agreed to become the first clients of a new location-based shopping app that gives smartphone users points for just walking through the door...
Brooks Takes Running Shoe Launch Mobile with 2-D Contest
Sports gear maker Brooks is introducing the latest in its line of running shoes with a 2-D barcode campaign that can enter customers to win a mobile sweepstakes...
Reasons to be Mobile
With over 230 million mobile phone users in the United States, the third screen is well established in our lives. The recent Digital Divas research conducted...
Food Web Sites and Mobiles Lead Consumers to Bargains
More consumers are turning directly to consumer packaged goods companies to find deals and discounts...
Starbucks Expands Mobile Payment Test to Target Stores
Caffeinated colossus Starbucks is expanding an earlier in-store test of an iPhone payment system to more than 1,000 outlets. Since last year, the system has been testing in 16 outlets...
7-Eleven Tests Mobile as a Marketing Channel
Quick-service retailer 7-Eleven is testing the mobile-marketing waters with a San Diego promotion designed to see how many of its customers will text in for a free Slurpee or Big Gulp...
Mobile Marketing Association Head to Leave after Less than a Year
Mobile Marketing Association global CEO and president Mike Wehrs will give up his post at the helm of the trade association at the end of this year...
Captain Morgan Voicemail Tool Pranks Friends
Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends...
Barnes & Noble Opens for Mobile Business with iPhone App
Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover...
AT&T Rolls Host of Multi-platform Sports Campaigns
Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events...
Heineken Brings Summer “Blok Party” to Retailers
Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes ...
TracyLocke Debuts Integrated Program for Schlage
TracyLocke has launched an integrated marketing campaign for the Schlage Link System, a product that uses wireless technology to allow consumers to monitor door locks and provide access remotely from any computer or mobile phone device with Internet access...
Victoria’s Secret Reaches for Mobile Shoppers
Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site...
One in Three Smartphone Owners Acts on Mobile Ads: Study
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research...
Carnival Cruise Places Interactive “Aquariums” in Store Windows
To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities....
Mobile Marketing Association Names New Head
The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott....
