Mobile Marketing News
Captain Morgan Voicemail Tool Pranks Friends
Captain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends...
Barnes & Noble Opens for Mobile Business with iPhone App
Bookseller Barnes & Noble has launched an iPhone application that will let users search for book, CD and DVD titles by simply snapping a picture of the cover...
AT&T Rolls Host of Multi-platform Sports Campaigns
Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events...
Heineken Brings Summer “Blok Party” to Retailers
Heineken has unveiled an online and SMS promotion that will get a lot of in-store visibility this summer: a “Blok Party” sweepstakes ...
TracyLocke Debuts Integrated Program for Schlage
TracyLocke has launched an integrated marketing campaign for the Schlage Link System, a product that uses wireless technology to allow consumers to monitor door locks and provide access remotely from any computer or mobile phone device with Internet access...
Victoria’s Secret Reaches for Mobile Shoppers
Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site...
One in Three Smartphone Owners Acts on Mobile Ads: Study
More than one third of intensive smartphone users respond to mobile ads on their handsets, according to new research...
Carnival Cruise Places Interactive “Aquariums” in Store Windows
To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities....
Mobile Marketing Association Names New Head
The Mobile Marketing Association has named wireless executive Michael Wehrs to replace outgoing president and CEO Laura Marriott....
PCH Develops Sweeps Game for the iPhone
Publishers Clearing House, the long-time direct mailer of sweepstakes, is going high tech....
Mobile Promo Helps iPhone Users Get into “The Spirit”
A promotional campaign for the Lionsgate movie “The Spirit” is the latest to field a buzz promo specifically for the iPhone mobile user crowd....
Fox Mobile Spreads ‘Simpsons’ Holiday Cheer
Fox Mobile Distribution is pushing more than 100 new, exclusive mobile clips from “The Simpsons,” including holiday-themed content from America’s favorite dysfunctional animated family....
Mobile the Key to Internet in 2020: Pew Expert Survey
Mobile marketers can hope that 2009 really, really will turn out to be “the year of mobile.” But a published forecast from the Pew Internet& American Life Project skips...
JVC Touts ‘Dark Knight’ DVD with Sweep, Live NYC Event, Mobile
Consumer electronics maker JVC has built an integrated online/offline promotion around the launch last Tuesday of the DVD and Blu-ray versions of the latest movie in the Batman franchise, “The Dark Knight.”...
Target Advertises Aguilera Exclusive on Mobile Blogs
Retailer Target has begun promoting its exclusive new CD from singer Christina Aguilera, “Keeps Getting’ Better,” on a new mobile blog Web portal from Snakk Media....
Sprint to Run Live NFL Network Games
NFL Network games are going live via Sprint’s Now Network, marking the first time pro football games will be ported to wireless screens....
Caribou Coffee Hires Cellfire to Offer Mobile Coupons
Caribou Coffee Co. has joined the list of companies using Cellfire Inc. to accept mobile coupons in its 443 U.S. retail locations....
CBS, Freemantle Make ‘Price Is Right’ Interactive
CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”...
Harley-Davidson Taps Supermodel to Pitch New Bike
Harley-Davidson has chosen an unconventional way to launch its new high performance motorcycle, by partnering with American supermodel Marisa Miller...
