Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone....
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo....
Dairy Queen Tests Mobile Coupon Program
Dairy Queen is testing mobile coupons in an effort to drive traffic to its restaurants....
Wine Enthusiast Generates Mobile Response With Print Ads
Direct Newsline—The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal....
T-Mobile Drives NBA All-Star Voting
T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game....
MTV Launches Mobile Social Network
Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience....
Goes Best With
Visa has been trying to nudge its upscale customers to use their credit cards in connection with a wine pairing pilot program for the home and in local...
NBC Universal Hires SinglePoint for Mobile Marketing
NBC Universal has named SinglePoint to launch company wide mobile marketing initiatives....
Boost Adds Mobile Coupons from Cellfire
Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users....
Subway Gets Mobile with Seattle Seahawks Contest
Subway went mobile last weekend with offers to customers in the Seattle-Tacoma area, starting with a shot at winning a Seattle Seahawks’ helmet....
Nielsen Revamps Online, Mobile Measurement Arms
The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences. ...
Motricity to Acquire Infospace’s Mobile Services Biz
Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction. ...
Mobile Branding Still Challenged on Path to Robust Growth: Report
Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets....
Office Depot Takes Its Marketing Mobile
Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes....
Condé Nast, Motricity Renew Mobile Services Pact
Magazine publisher Condé Nast is bullish on mobile marketing, as evidenced by its two-year renewal of a contract with Motricity, a leading provider of mobile content services and solutions. ...
Vibes’ Text Campaigns Generate 200 Million Messages
Vibes Media, the leading provider of interactive text message and mobile content marketing programs, reported that it crossed a significant industry milestone this week when it processed its 200 millionth mobile message....
Live from the Mobile Marketing Forum: Sprite Launches Social Community for Teens on Cell Phones
The Coca-Cola Co. is pioneering digital marketing with plans to launch this month a social community for teens via mobile phones for its Sprite brand....
Live from the Mobile Marketing Forum: From the Mouths of Babes
Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones. ...
Live from the Mobile Marketing Forum: Consumer Engagement is Key
Mobile marketing is hot. And more and more brands are leveraging the technology through promotions to stay relevant and hip with their audience....
Warner Bros. Hypes ‘Nancy Drew’ with Mobile Campaigns
Warner Bros. has launched two separate mobile campaigns to promote the upcoming film “Nancy Drew.”...
Boost Mobile Sets Loyalty Program to Music
Boost Mobile wants to win fans by improving their social lives. The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends. ...
Spalding Tips Mobile Marketing Push
Spalding is into a new game. The sports equipment marketer has begun its first-ever mobile marketing campaign, a sweepstakes targeting 18- to 24-year-old basketball fans. ...
Mobile Advertising Technology Introduced
Ad Infuse has unveiled technology for inserting targeted advertising in games accessible through cell phones, portable media players and other mobile communications devices....
Ford Goes Mobile for Edge
Ford is talking up its new crossover vehicle, Edge, with a mobile Web site and messages delivered to consumers’ cell phones....
Pizza Hut Expands Super Bowl Promo Via Mobile Promo
Pizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes....
