Mobile Marketing Archive
U.S. Mobile Internet at Critical Mass: Nielsen Mobile
A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use....
Bluetooth-WiFi Messaging Tested at Daytona 400
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities....
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire....
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space...
Mobile Maker LG Looking for a Few Good Thumbs
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country. ...
More Users Buying via Cell Phones: Nielsen Mobile
More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said...
Mobile Radio Promo Taps Teen Spirit
An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database....
Cold Stone Offers New Yorkers Downtown Discounts via Mobile Coupons
A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8....
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...
Taco Bueno Takes Mobile Couponing Chain-wide
All Taco Bueno customers can now get Mexican food on their phones—not through poor table manners, but with mobile coupons in the chain’s first cellphone campaign to cover its entire eight-state market....
Virgin Mobile Sponsoring Third Music Festival
Cellphone service provider Virgin Mobile returns with its third annual music festival Aug. 9-10 at the Pimlico Race Course in Baltimore...
NBC Makes 'Law & Order' a Mobile Game
Fans of NBC's enduring “Law & Order” series can now assume all the principal roles in the crime drama, investigating, solving and prosecuting a murder case on their mobile phones....
American Airlines Pushes Mobile Site with Sweeps
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices....
'Iron Man' Texts with LG Mobile
LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms....
Worldwide Mobile Phone Market Grows 14.3% : IDC
Do you think there’s a lot of mobile phone marketing going on now? Wait until you see the near future....
Burger King Brands Subscription Mobile Games
Burger King is extending into casual mobile games with the launch of “BK City,” a set of handset games that users can download for a monthly subscription fee of $2.99....
McDonald’s Tests Mobile Coupons
McDonald’s is testing a new promotional tool to bring people into its restaurants: mobile coupons....
Jameson Sends St. Pat’s Wishes via Hourly Mobile Messages
Jameson Irish Whiskey culminates a month of St. Patrick’s-themed promotions today with an offer to send the perfect Irish toast to registrants’ mobile phones—at the rate of one an hour all day....
Mobile Users Seeing, Acting on More Ads: Nielsen
Mobile advertising platforms and others waiting for the space to finally lift off can take comfort from the latest Mobile Advertising Report from Nielsen Mobile and its finding that about 23% of U.S. mobile users...
Stuff We Can't Do Here Yet
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong...
Supercuts, Extreme Pita Test Mobile Coupon Programs
Supercuts and Extreme Pita are among the latest companies using mobile coupons to help promote their brands....
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo....
Budweiser Lures Mobile Users with ‘Secret Spot,’ Voting on Bowl Ads
In a move to add a bit more buzz both for football fans and beer-ad aficionados, Anheuser-Busch has integrated a mobile marketing element into its Budweiser TV game plan for the Super Bowl on Feb. 3....
Pizza Hut Pushes National Mobile Ordering Service
Pizza Hut is giving people two new ways to order by cell phone....
Consumers Remember Seeing Mobile Ads, Brands: Survey
One out of three mobile phone users in the U.S. can recall seeing or hearing an ad on their handset in the last three months, according to a new survey by mobile entertainment provider Limbo....
