MOBILE MARKETING
Citi's Head of Loyalty Talks About its New ThankYou AppThe Citi ThankYou Point Sharing App allows reward members who are Facebook friends to pool their points and to use the collective value toward a shared goal or rewards, like a weekend getaway or charitable donation. Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app.... |
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2011 Pro Awards
2011 Best Mobile Marketing Campaign 2nd PLACE: American Airlines Mobile Millions Sweepstakes |
Mobile Marketing Archive
Citi's Head of Loyalty Talks About its New ThankYou App
The Citi ThankYou Point Sharing App allows reward members who are Facebook friends to pool their points and to use the collective value toward a shared goal or rewards, like a weekend getaway or charitable donation. Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app....
New Citi App Lets Loyalty Members Pool Points Through Social Networks
Apps have helped all kinds of brands advance branding and interest. From apps that help shoppers locate the appropriate Robitussin cold medication while they stand in the aisle to Val-pak apps that let users use their phone camera viewfinders to “see” coupon offers hanging over Valpak client merchants as they walk down the street.. But while most apps deliver branding and product information, Citi has just developed a Facebook app for its loyalty members that the company terms, "both a rewarding and social experience."...
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies....
eBay Interactive Store Fronts Trigger Mobile Donations for Toys for Tots
Tis' the season for giving and eBay has dreamed up an innovative way for people in New York City and San Francisco to make donations to Toys for Tots....
QR Cat Diverts Applebee's lunchers, Drives Traffic
A large Applebee's franchisee is using mobile QR codes to entertain customers with a talking cat while they wait for a 14-minute lunch guarantee...
Top Three Promotional Trends for 2012: Mobile, Segmentation, Demand for Data
2012 with all its unknowns is looming. Let’s take a look at three tops trends that will affect promotion marketing, including mobile apps, the demand for more consumer data in exchange for discounts, and segmenting that data to better target and customize promotions....
Bright Pink Reaches Young Women with Self-Exam Reminders via SMS
Breast cancer non-profit Bright Pink targets young women with a family predisposition to breast cancer. Sending opt-in users a monthly text reminder has proven an effective way to promote good health behavior...
Shopkick, CPG Power Brands Sign First Check-in Partnership with Supermarket Chain
Location-based app Shopkick and CPG brands such as Kraft Foods, P&G and Unilever will offer rewards to Giant Eagle loyalty shoppers for buying product, not merely scanning bar codes...
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country several weeks ago looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.” Chrysler pitches the vehicle as one for the adventurous and played the promotion along the same lines. ...
Trends, Stats, Best Practices for Mobile Marketing
Numbers were flying, some conflicting, some not, an indicator of the lightning fast pace of mobile marketing. Geoff Ramsey, chief executive office of eMarketer, sorted it all out. One of the things his company does is analyze the massive amount of research around mobile phone use and marketing pumped out from dozens of companies to come up with a singular determination of the findings....
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External Resources
Mobile Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.
American Teleservices Association:
ATA provides leadership in the professional and ethical use of the telephone for conducting business and is committed to serving the needs of its members, recommending the highest standards of quality for the channel and protecting the rights of consumers.
