LATEST NEWS
Captain Morgan Voicemail Tool Pranks FriendsCaptain Morgan rum has added another element to its multi-million dollar “Calling all Captains” campaign: A customizable voicemail tool that lets people send goofy calls to friends... |
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Mobile Movie Marketing VideosHere are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones... |
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Mobile Marketing Archive
Coupons.com Buys Grocery IQ
Coupons Inc. brings CPG discounts to the iPhone...
Clue Board Game Adds Text-Messaging Feature
Clue Board Game Adds Text-Messaging Feature...
Hollywood is reaching audiences on their mobile phones
Back in the early '50s, when television was starting to eat Hollywood's lunch in audience numbers, someone thought up the slogan, Movies are better than...
Mobile Movie Marketing Videos
Here are some links relating to promoting movies on the mobile phone—both on wireless handsets generally and on the new generation of Web-enabled smartphones...
U.S. Mobile Internet at Critical Mass: Nielsen Mobile
A new study finds that 15.6% of all U.S. mobile users accessed the Web over their cell phones in May, making this country a leader in mobile Internet use....
Bluetooth-WiFi Messaging Tested at Daytona 400
Stock car racing fans at the Coke Zero 400 in Daytona last weekend accessed information about entertainment and driver appearances through a new system of ad-supported Bluetooth and WiFi messaging that could migrate to other tracks and sports facilities....
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire....
Mobile Couponing on the Grow
People like saving money; people like cell phones. So they'll love the two together, right? Not necessarily. Users see their cell phones as personal space...
Mobile Maker LG Looking for a Few Good Thumbs
For the second year in a row, LG Electronics MobileComm USA is on the hunt for the fastest thumbs in the country. ...
More Users Buying via Cell Phones: Nielsen Mobile
More than 9 million U.S. mobile subscribers report they used their mobile phones to make a purchase of some kind in the last four months, a report released last week by Nielsen Mobile said...
More Mobile Marketing Articles
External Resources
Mobile Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.
American Teleservices Association:
ATA provides leadership in the professional and ethical use of the telephone for conducting business and is committed to serving the needs of its members, recommending the highest standards of quality for the channel and protecting the rights of consumers.
