Marketers of the Year
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In the promotion business, the work usually speaks for itself. But every year PROMO's editorial staff takes a peek behind the curtain at the folks behind the brands to select and honor the promotion industry's most innovative executives as Marketers of the Year.
I Saw the Light
Talk about inspiration: Every one of this year's Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional art. One pair generated buzz for something that doesn't exist yet. Another leader shook up the agency business. All moved the needles at their companies. Are there other marketers who deserve to be listed? Sure. But there is much to learn from the 10 featured here.
The Idea Makers
PROMOTION PROS touched every aspect of marketing in 2004, from screen to shelf. Branded entertainment took over prime time as early deals like product placement in Queer Eye for the Straight Guy segued to full-blown marketing gigs for Crest and Pepsi on The Apprentice.
