March 1, 2009
Cover Story
Sharpie and Others Offer Lessons in Getting Customers Talking
Sharpie, Home Depot and Others Offer Lessons in Getting Customers Talking...
The Players
Cream of Wheat Heats Up
Since its purchase two years ago, Cream of Wheat has regained its footing...
Sampling by Surprise
Intrigue, don't interrupt, is the new approach to getting people to try your brand...
Understanding Trademark Law for Promotion Campaigns
Crucial questions about trademarks in promotional campaigns...
Coupons.com Buys Grocery IQ
Coupons Inc. brings CPG discounts to the iPhone...
H&R Block and Others Reach Out to Young Filers
Tax brands are going after young filers with integrated campaigns...
New Rules for Vehicle Marketing
Tips for optimizing and economizing those high-cost vehicle tours...
Opinion
Stimulus Package
Promotion gets its due in tough times...
Offer Multiple Prizes Instead of Just One
Beat the recession without breaking the bank...
Sponsorship in a Scary Economy
Getting improved results while spending less money...
Letters to the editor
Think Long Term Re: Promotions that Work in a Down Economy (December 2008) It's actually quite cut and dried if you look at it. In the short term, marketers...
Feature
Billboards Grow Up
Sign promotions reach people where they can't look away...
Nokia Drives Mobile Phone Marketing
Eric John, head of glbal marketing for Forum Nokia, talks about mobile phone ssales and mobile marketing...
Tactics
Six Ways to Leverage Word-of-Mouth Marketing
Six Ways to Leverage Word-of-Mouth Marketing...
Promoland
Clue Board Game Adds Text-Messaging Feature
Clue Board Game Adds Text-Messaging Feature...
Coupon Facts
Consumers shrug off self-consciousness to save money with coupons...
Elvis "Gift" Appears on Facebook
Elvis "Gift" Appears on Facebook...
