Xtra

9/18

Levi's fans who want to star in the brand's newest commercial can plug their own headshot into its TV spot online that shows a man tackling a jeans thief when he sees live news coverage of police chasing the thief into his own backyard.

Creepy crawly bugs will scale building walls, appear on TV screens, emerge in video games and invade magazine pages as part of a new Jeep campaign. The creatures are really Jeep Wrangler vehicles that look like bugs from above when carrying sporting equipment on their roofs.

9/15

Doritos launched a contest yesterday for consumers to create a 30-second spot that will air unaltered and untagged during the Super Bowl; the only spot that Doritos will air during the game, and its first appearance during the game since 2001.

A judge in Delaware Chancery Court will begin hearing arguments Dec. 11 in the lawsuits over the $1.3 billion merger agreement between Valassis Communications and Advo, Inc.

9/14

Commercial Alert is charging that Hasbro is toying with children's health by featuring McDonald's, Starbucks and other branded tokens in the new Monopoly game.

Dentyne gum plays campus matchmaker this fall with its first-ever college campus tour and nightlife events.

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