Spectra Spotlight

Lip Remedies Winter is tough on lips - and therefore prime time for balms, coatings, and other remedies. Upscale suburban and working class/rural adults with kids at home buy the most lip remedies. That's because they're skiing, hunting, hiking, and otherwise more often outdoors in cold weather - that is, when they're not shuttling in the minivan to dance performances, hockey matches, or basketball games, with camcorder in tow and rock 'n roll on the radio. On the way, they're noting lots of billboards. And while they play the waiting game, these mostly executive types are reading baby, sports, and science/technology magazines - or the classifieds or movie review sections of the local paper. That's the lip remedies consumer profile synthesized by Spectra, Chicago, using ACNielsen, MRI, and Simmons data. Keep the event outdoors and the music rocking, and you'll lick your lips at the results.