Reality Check

Almost 60 percent of promotion agency professionals received no salary increase in 2001.

That fact is hardly a surprise, considering that the recession slammed into the marketing world like a sledgehammer. In terms of corporate cost-cutting, marketing budgets were like the Marines — first ones off the boat, and the department most likely to suffer heavy casualties.

To purchase article, or full research report, visit The Marketer's Research Store" from Primedia Business Magazines and Media.