CAMPAIGN INDEX

MARS SNACKFOOD U.S.

M&Ms Halloween sweepstakes

M&Ms is out with a Halloween sweepstakes that offers the chance to win $1 million. People who buy large bags of M&Ms candies can enter UPC codes on www.MMS.com for a chance to win the grand prize. A supporting instant-win game offers a seven-day family trip to the Haunted Mansion at Walt Disney and $1,000 in spending money. Lesser prizes include a year's worth of M&M treats and a three pack of Halloween DVD movies. TV spots, FSIs and PR support the sweepstakes, which runs through Oct. 31.

Agency: T.J. Paul, G2, Weber Shandwick

KELLOGG/TARGET/FORD/HOT WHEELS

Ford Hot Wheels Collect-to-Win Game

Kellogg's has launched an on-pack promotion with Target, Ford and Hot Wheels, which offers the chance to win a 2008 Ford F-150, a Ford Edge or a Ford Mustang. Target stores are selling specially marked packages of Kellogg's Apple Jacks, Corn Pops, Froot Loops, Frosted Flakes and Cocoa Krispies tied to the promotion. Each carries a Hot Wheels vehicle and a collector's card. People who collect all three game cards will win. The game runs through August 2008.

Agency: In-house

MARIANI PACKAGING CO.

Snack Pink promotion and help save a life

Mariani Packing is running a cause-marketing retail promotion tied to National Breast Cancer Awareness month. The company is branding four varieties of its dried fruit (6-ounce cherries, 50-ounce prunes, 36-ounce Sun-Ripened Mixed Fruit and 48-ounce Ultimate Apricots) with promotional packaging and messaging tied to Susan G. Komen for the Cure. The messaging asks consumers to support the brand and drives people to www.Komen.org and www.Mariani.com. Products are sold at local retail and club stores nationwide. As part of the promotion, which runs through May, Mariani will donate $414,000 to Susan G. Komen.

Agency: In-house