No, It's not Travis Bickle

The votes are in — it's a mohawk!

The shaggy head of New York Knicks' forward David Lee was hacked into a mohawk last month after beverage marketer Glaceau concocted the stunt for “DLee,” an endorsee of its VitaminWater brand.

Fans — 6,310 of them — voted in favor of the mohawk over a mullet, gerry curl or bowl cut at www.thedleedo.com.

The three-week promotion culminated in the fan favorite's haircut at the hands of a Lower East Side barber.

Meanwhile, Boston Red Sox slugger David Ortiz has been flipping burgers for 25 guests at VitaminWater's “Big Papi's Place” for the last two years.

Next up: After the NBA playoffs, star players Tony Parker, Tracy McGrady and Josh Howard will each play host for a few down-home Texas barbecues, where VitaminWater will serve ribs.

“A lot of our partners love doing barbecues,” says Glaceau vice president Eric Berniker.

Chicago Bears linebacker Brian Urlacher suggested letting 10 Glaceau sweepstakes winners go deep-sea fishing with him.

They're all part of Glaceau's 25-athlete “Dream Team.”

Berniker sums up the philosophy behind the special events: “We don't take ourselves too seriously here at Glaceau.”