Promo Sourcebook

Straight Out of Harlem

Rapper 50 Cent's Latest album Curtis helped him win the World's Best Selling Artist Award (at the World Music Awards last month), which is determined by actual sales figures gathered from countries across the globe.

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A stroll along Manhattan's West 125th Street in November found a stencil of the CD's logo, presumably the guerrilla marketing work of a Harlem street team.


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