Campaign Index

STAPLES

Gift it for Free

Staples holiday sweeps will see 10,000 customers win their entire purchase, up to $5,000, for free. The fictional character, Coach Tom, helps promote the sweeps as a youth sports coach who firmly believes in the concept of only one winner, and is baffled by the Staples promotion. Coach Tom's message appears on video hosting sites like YouTube, and social networking and sharing sites like Facebook, Flickr and Twitter. He has a Facebook fan page, Coach vs. 10,000 Winners, and will tweet in real time using his Twitter profile. In-store materials, radio and online and direct marketing also support the effort. The campaign, at www.staples.com/holidaypr, runs through Dec. 24.

Agency: Duffy & Shanley

DOLLAR GENERAL

Shop 'N Win Millionaire Sweepstakes

Through Dec. 15, customers can win $1 million, as well as hundreds of other prizes, by shopping at Dollar General stores or visiting www.dollargeneral.com. Customers who buy qualifying products receive a code at checkout that can by used for one entry — up to a maximum of 10. Ten drawings take place with the winners receiving such prizes as Dollar General Gift Cards, TVs and a diamond tennis bracelet, and the $1 million grand prize.

Agency: Promotivate of America, Inc.

BURGER KING

Get. Give. Win. Promotion

Burger King is out with a holiday sweepstakes that offers consumers a chance to win one of 500 Wii systems with the purchase of a BK Crown Card. Through Jan. 4, each card purchased comes with a detachable instant-win game piece. The cards, which can be purchased at BK restaurants or online at www.bkcrowncard.com, are themed with one of four Nintendo characters. They are sold in increments between $5 and $100.

Agency: In-house