The 2008 PROMO 100
Looking for an agency? You've come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order of U.S. net revenue. But several deserve special mention. Draftfcb is first — it did $585 million in 2007. Digitas, which finished second, was chosen Agency of the Year for its pioneering work in interactive marketing. And there are many other standouts. Flip through these pages and you will find profiles of Oddcast, a newcomer to the list; Next Marketing, a mid-size firm; Gigunda, the outfit that won the most Pro Awards for creativity; and All Terrain, a fast-growing entry. We could have done more but we ran out of space. The bottom line? This is one well-served field.
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| 2008 RANK | AGENCY/PRIMARY SERVICES | 2007 U.S. NET REVENUE | 2005-2007 GROWTH (%) | AGENCY AGE | NET REVENUE PER EMPLOYEE |
|---|---|---|---|---|---|
| 1 | DRAFTFCB, CHICAGO, IL Howard Draft; (312) 425-5000. Promotional and retail marketing, direct and interactive marketing, customer-specific marketing, experiential/event marketing, shopper strategy and environmental design |
*$585,000,000 | 51% | 29 | *$172,312 |
| 2 | DIGITAS, BOSTON, MA David Kenny, Laura Lang; (617) 867-1000. Affinity promotions/content, digital and direct, measurement and analytics, media activation, sponsorships/experiential/partnerships |
*390,000,000 | 55 | 27 | *229,412 |
| 3 | WUNDERMAN, NEW YORK, NY Daniel Morel; (212) 941-3000. Promotion marketing, retail merchandising, event and sponsorship marketing, interactive, direct/loyalty marketing |
*366,000,000 | 62 | 49 | *183,000 |
| 4 | BENSUSSEN DEUTSCH & ASSOC., WOODINVILLE, WA Jay Deutsch; (425) 492-6111. Sales promotions, branded merchandise, sports marketing, entertainment marketing, consumer products and medical marketing |
255,716,000 | 77 | 23 | 598,867 |
| 5 | G2, NEW YORK, NY Joe Celia; (212) 546-1921. Branding and design/experiential marketing, direct marketing, digital marketing, shopper marketing and promotions, data analytics |
*189,660,000 | **N/A | 7 | *223,129 |
| 6 | GEORGE P. JOHNSON CO., AUBURN HILLS, MI Robert Vallee, Jr.; (248) 472-2000. Integrated experience marketing offerings delivered through program strategy, creative,technology and delivery |
185,322,206 | 30 | 93 | 355,023 |
| 7 | MOMENTUM WORLDWIDE, NEW YORK, NY Chris Weil; (212) 367-4500. Sales promotion and retail, music/sports/entertainment marketing, events, sponsorship, advertising |
*150,000,000 | 58 | 23 | *206,612 |
| 8 | EURO RSCG, NEW YORK, NY Esther Lee; (212) 886-2000. Direct marketing, CRM, interactive, promotion/retail creative, events/sponsorships |
*145,000,000 | 14 | 10 | *51,565 |
| 9 | THE INTEGER GROUP, LAKEWOOD, CO Mike Sweeney; (303) 393-3402. Promotional marketing, retail marketing, field marketing, channel marketing, integrated production and distribution solutions |
*142,000,000 | 14 | 14 | *141,153 |
| 10 | ARC WORLDWIDE, CHICAGO, IL Rich Stoddart; (312) 220-3200. Promotional marketing, shopper marketing, interactive marketing and direct/CRM/database marketing |
*137,500,000 | 20 | 3 | *233,844 |
| 11 | JACK MORTON WORLDWIDE, BOSTON, MA Josh McCall; (617) 585-7000. Experiential, event marketing, sampling, street marketing, mobile tours |
*127,968,000 | 10 | 68 | *231,82 |
| 12 | TRACYLOCKE, DALLAS, TX Ron Askew; (214) 259-3500. Concept/creative development, consumer promotions, experiential marketing, partnership marketing, shopper/customer marketing |
*127,200,000 | 20 | 94 | *195,692 |
| 13 | GMR MARKETING LLC, NEW BERLIN, WI Gary Reynolds; (262) 786-5600. Event marketing, sponsorship consulting/activation, sports marketing, experiential touring attractions, field staffing/sampling |
*$111,300,000 | 0.3% | 28 | *$210,000 |
| 14 | ASPEN MARKETING, WEST CHICAGO, IL Patrick O'Rahilly; (630) 293-9600. Direct response promotions, digital promotions, consumer promotions strategy and creative, experiential promotions |
105,665,386 | 39 | 21 | 132,912 |
| 15 | THE MARKETING ARM, DALLAS, TX Ray Clark; (214) 259-3200. Entertainment (music, TV, film, gaming, celebrity talent), event marketing (field, presence, retail and corporate events), sponsorship marketing (sports and cause), wireless and digital (mobile media, text messaging, interactive) |
*85,000,000 | 52 | 14 | *242,857 |
| 16 | ARNOLD BRAND PROMOTIONS, BOSTON, MA Ed Eskandarian; (617) 587-8000. Event/mobile/sampling activation and production, sponsorship marketing and activation, word-of-mouth marketing/buzz marketing, CPG and trade-specific programs, integrated partnership development and activation |
*71,400,000 | 32 | 17 | *101,420 |
| 17 | RYAN PARTNERSHIP, WILTON, CT David Ryan; (203) 210-3000. Consumer promotion, retail marketing, interactive marketing, direct marketing, media services |
70,935,000 | 35 | 23 | 157,284 |
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