Campaign Index

NESTLé

Loss for Lyrics

Nestlé is on the hunt for lyricists as part of a video contest to promote its new Giant Chewy Nerds candy. Teens and tweens can submit videos of themselves singing original lyrics about the bumpy and crunchy new candy to www.wonka.com through Sept. 21. People can also enter at Wonkalicious Lounge events visiting malls nationwide this summer. One winner will fly to Los Angeles to record his or her tune with actress and singer Raven-Symone from Disney's “That's So Raven” show. People who rate the videos on the site will be entered into a separate sweepstakes for a chance at the grand prize: a year's supply of Wonka candy, among other prizes.

Agency: Nestlé, Cone Agency

POM TEA

Pom Tea Mobile Tour

Pom Tea has kicked off a sampling tour in 10 markets to promote its tea products. Brand ambassadors will hand out 300,000 samples of the drink during their stops at a variety of events through Sept. 2. Visitors to www.teamobiletour.com can track the tour and find a list of upcoming events. An online contest will soon begin that asks people to upload pictures of themselves doing their favorite summertime activity or adventure while enjoying Pom Tea. Winners will be announced in September.

Agency: In house

ULTIMATE VEGAS ESCAPE SWEEPSTAKES

The state of Las Vegas is offering three winners the chance to win one of three trips, including access to the gala opening of Criss Angel Believe, backstage with The Blue Man Group or Jersey Boys. There's the chance to live like a celebrity with makeovers at Kim Vo Salon, or spa treatments at The Spa at Trump. Also included is a tattoo at Vince Neil Ink, a Zero-Gravity plane ride or a chance to become a Wine Angel at Aureole. Visitors to www.VisitLasVegas.com can enter through Sept. 2. In addition, the Crazy Fun Vegas Sweepstakes will give away a trip, provided by Orbitz.com, every day through Sept. 2.

Agency: Centra Marketing & Communications, LLC.