FREE RESEARCH PAPER: TIME OUT: New trend survey on event marketing Sponsored by Executive summary : Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results. Mutual of Omaha found success with its Wild Kingdom Adventure Tour and Kraft Food doled out thousands of samples to show off the benefits of its Tassimo hot beverage system to consumers in New York’s Bryant Park. In a twist, Kraft added a re-gifting element that let visitors exchange unwanted gifts for a free Tassimo. Marketers have also become much more savvy at collecting consumer data during events and then following up to keep that relationship going. Amy Johannes has all the details.

FREE DOWNLOAD : Please provide us with the following information to download the research paper.