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Retail Loyalty: Turning the Tide on Discounting

Executive summary:
Life is tough out there at the mall. Customers have been conditioned to bargain hunt, discounts are becoming deeper and more regular, and maintaining brand image is becoming ever more challenging in an information age where blogging and user-generated content has become all the rage.

Enhanced customer information, customer engagement strategies, and customer loyalty programs can offer retailers genuine business advantage, profitability and sustainability out of reach for the simple discounter.

In this report, we'll share 4 key trends we've observed over the last two years with regards to loyalty programs in the retail sector.