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KEEPING THE BALL ROLLING: How To Extend Relationships with Consumers Post-Event

Executive summary :
The event is over — the displays dismantled, the premiums packed away, and the trucks have hit the road. How do marketers ensure that their brands have truly made an impression on consumers? Now more than ever it’s become imperative for brand marketers to continue that conversation with consumers and extend that ever-important return on investment.

In order to give those dollars longevity and create additional ROI, Chicago-based experiential marketing agency Marketing Werks is continuing to concentrate on what happens after the event has left town.