FREE WHITE PAPER:
Bringing Trust Back into the Rebate Relationship

Executive summary :
Brands have a love/hate relationship with consumer rebates. Traditionally used as an ice breaker to initiate a relationship between consumers and brands, rebates that rely on mailed-in claim forms and are followed by unwanted direct marketing methods fail to deliver the reciprocal loyalty that was desired by both parties in the first place.

With a new Web-based tool called eBox™, brands can offer consumers a whole new rebate experience—one that provides consumers with more control while also serving as a stepping stone for brands to better engage consumers to begin ongoing dialogue and establish loyalty.

Financial Services Management Corporation, a leading processor of promotional payments, provides an overview of this powerful new communications platform that allows brands to provide consumers with one central place to go for everything they need to know about the brand, from the status of their rebate check to warranty information and consumer support.

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