PROMO Special Report:
Champagne Tastes
Marketers are offering consumers more and better rewards, Promo's survey shows

Executive summary:

Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line.

And the news is good. The number of respondents offering customer or prospect-oriented incentive programs is up from last year. Even better, 39% plan to boost spending in 2009.

What about employees? Internal incentive programs dipped slightly. But 12% intend to establish one within a year.

These are the top-line themes from marketers in Promo's 2008 premiums and incentives survey.