PROMO Special Report:
Managing E-Mail Marketing

Executive summary:
Nothing beats e-mail newsletters for staying in touch with loyal customers. Brands can get the word out fast about discounts, sales, events and contests or other promotions. Marketers can gather feedback from surveys, and engage consumers in two-way conversations.

Maintaining the list of e-mail addresses-along with catering to the needs of the individuals themselves-is now the hard work.

In this report from Promo you'll hear from top brands Baskin-Robbins and Borden on how they manage their e-mail programs. The Direct Marketing Association also weighs in on best practices.