Leveraging Your Database

PROMO Special Report:
Leveraging Your Database

Executive summary:
Nothing beats a loyal customer: a person who buys your products on a regular basis, joins your loyalty club and actually redeems points for the special rewards selected just for them. Maybe they even sign up to play a sweepstakes or to watch a video clip of a salsa dish made with ingredients from your products. But what happens when that customer suddenly disappears? The buying stops. The name lies dormant in your database for months on end.

In this report from Promo you'll hear from a number of experts with tips on how to get these MIA customers back in action. And a report on database marketing practices.