PROMO Special Report:
Text By Phone, Web or Photo Booth
Live event participants like the interactivity

Executive summary:
Text By Phone, Web or Photo Booth: live event participants like the interactivity. Texting or Web-based promotions associated with live events can create plenty of fun and excitement-particularly with the young, techno-savvy set. The campaigns allow marketers to capture e-mail addresses and other personal information they can then use for future marketing.

The messaging can be used as a means of entry to a sweepstakes, an opportunity to become part of a show or to deliver branded wallpaper or ringtones.

In this report, Promo provides a status report on how marketers like A&E and AT&T - and even a Buddhist peace organization-are capitalizing on these promotions.