PROMO RESEARCH : Inventive Incentives Results from PROMO’s 2006 proprietary research on premiums and incentives Executive summary : Coca Cola, McDonald’s, Neutrogena: These are just a few of the hundreds of brands that rely on incentive and premium programs to build consumer trial and loyalty. In fact, two-thirds of respondents (66.1%) of those polled in PROMO’s third annual Premium & Incentives Study indicated that their incentive program is designed to build consumer/brand loyalty, 56.1% said it is to motivate a new purchase and 50% to motivate sales reps. This year, the benchmark report includes trends in program goals, spending, ROI tracking, and much more.

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