PROMO 2007 Industry Trends Report

2007 Promo Industry Trends Report:

Executive Summary:
It may not signal a boom. But growth in promotion marketing last year was hardly shabby.

Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That's up from last year.

Even better, last year's marketing budgets were pretty evenly split among consumer promotion, general advertising and trade. All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.