Promo Sourcebook

RJR Lawsuit Against Retailers Continues 

R.J. Reynolds Tobacco Co. is still waiting for an initial ruling in a $20 million lawsuit it filed in September against 20 retailers, wholesalers and individuals for alleged fraud using RJR's buy-down trade promotion program and its consumer coupons. ...

FTC Fines ChoicePoint $10 Million  

Consumer data broker ChoicePoint has been fined $10 million by the Federal Trade Commission for violating federal law and consumer privacy rights. ...

CARU to Review Guidelines; Former FTC Official to Head Effort 

The Children's Advertising Review Unit (CARU) of the Council of Better Business Bureaus (CBBB) is engaging the children's advertising industry to assist in a review of its self-regulatory guidelines for children's advertising. ...

L.A. City Attorney Sues Grand Theft Auto Makers 

The Los Angeles city attorney's office has filed a lawsuit against the publishers of the video game Grand Theft Auto: San Andreas for allegedly hiding pornographic material in the game, according to news reports. ...

Coughlin Pleads Guilty to Defrauding Wal-Mart 

Former Wal-Mart Stores executive Thomas Coughlin faces up to eight years in prison and fines of up to $1.35 million after pleading guilty to defrauding Wal-Mart. ...

NAD Recommends Pfizer Modify Zantac Ads 

Pfizer, Inc. has been asked to discontinue or modify advertising claims related to its heartburn medication Zantac 150. The claims were brought to the attention of the National Advertising Division (NAD) of the Council of Better Business Bureaus Inc. by Johnson & Johnson, which has a competitive heartburn product on the market....

Valassis Sues Top Rival 

Parents and Advocates to Sue Kellogg and Viacom 

Senator Schumer Asks FTC to Standardize Rebates 

New York Senator Charles Schumer has asked the Federal Trade Commission to standardize rebate procedures, saying that rebate scams are created by companies whose job it is to ensure consumers have a hard time getting their money back....

Sony BMG Settles Spyware Deal With Free Music 

Sony BMG Music Entertainment is offering free music downloads to settle a class-action lawsuit computer users filed over the company's copyright-protection software, according to news reports....

P&G Sues McLane Over Copycat Brands 

Procter & Gamble has filed suit against packaged goods distributor McLane Co. for copying the packaging of P&G brands including Bounty, Charmin, and Vicks' NyQuil and DayQuil....

Ralphs Indicted for Fraud During 2003-04 Strike 

A federal grand jury has brought an indictment against Kroger Co.'s Ralphs Grocery Co. division for allegedly hiring replacement workers illegally during the 2003-04 labor strike in California....

R.J. Reynolds Halts Promotion After Backlash 

R.J. Reynolds Tobacco Co. has decided to halt a promotion that couples cigarettes with heavy drinking. The promotion targets young adults and has come under attack from three state attorneys general, as well as public advocacy groups....

DirecTV Do-Not-Call Settlement Largest Ever 

(Direct Newsline)—DirecTV has agreed to pay $5.3 million to settle Federal Trade Commission charges that the satellite television provider and companies it hired to promote its services violated federal do-not-call registry rules, the FTC announced Tuesday....

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Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

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LEGAL/REGULATORY NEWS
Promo Sourcebook

LEGAL/REGULATORY NEWS

AGs Ask MillerCoors to Drop Plans for New Beverage 

A group of attorneys general from 25 states have asked MillerCoors to scrap plans to introduce a new product in its Sparks line of caffeinated malt beverages...

Stop & Shop Drops Lawsuit Against Whole Foods Market 

The Stop & Shop Supermarket Co. has withdrawn a trademark infringement lawsuit it had pending against rival Whole Foods Market after reaching an agreement with the retailer...

FTC Reports on Confidential Marketing Data 

After months of analyzing confidential information from 44 major food and beverage marketers...

Stop & Shop Sues Whole Foods Over Ad Campaign 

Supermarket chain Stop & Shop Supermarket Co. has filed a lawsuit against rival Whole Food Market claiming the company violated its trademark ...

Stop & Shop Sues Whole Foods Over Ad Campaign 

Supermarket chain Stop & Shop Supermarket Co. has filed a lawsuit against rival Whole Food Market claiming the company violated its trademark and stole its marketing campaign, according to news reports....

Coke, Pepsi Vow to Eliminate Worldwide Marketing to Kids Under 12 

The International Council of Beverages Association, the worldwide trade association representing the non-alcoholic beverage industry, has adopted voluntary guidelines on marketing to children...

Live from PMA: Marketers May Be Regulatory “Scapegoats” in Tough Economy 

Marketers may find themselves in the regulatory crosshairs if the economy experiences a sustained downturn, as state and federal regulators look to replace lost tax revenue by getting more aggressive about enforcing laws in areas like truth in advertising and “green” claims....

Reebok to Pay $1 Million Fine for Lead Bracelet Premiums 

Reebok International Ltd. has agreed to pay $1 million to settle a case with federal consumer protection authorities stemming from a recall of its charm bracelets that contained toxic levels of lead and contributed to the death of a 4-year-old boy....

Airborne Settles False Ad Lawsuit for $23.3 Million  

Airborne has agreed to settle a class action lawsuit over false advertising for $23.3 million, according to one of the groups involved in the suit....

Disney Unveils New Baby Einstein Site After Complaints 

Baby Einstein has overhauled and debuted a new Web site this month following a Federal Trade Commission inquiry into complaints of deceptive marketing....

AGs Probe A-B, Miller into Alcoholic Energy Drink Marketing 

A group of state attorneys general have asked brewers Anheuser-Busch and Miller Brewing for more information about the way they market caffeine-infused alcoholic beverages in their product lines....

Roehm Ends Wal-Mart Lawsuit 

A Wal-Mart executive who was fired from her job last year has decided not to pursue further legal action against the company....

Motricity to Acquire Infospace’s Mobile Services Biz 

Motricity, a leading provider of mobile content services and solutions, has signed a definitive agreement to acquire the mobile services business unit of InfoSpace, Inc. a leading developer of mobile technologies and infrastructure services, for approximately $135 million in an all-cash transaction. ...

AGs Alcoholic Energy Drink Probe to Bring About Scrutiny  

A letter from nearly 30 attorneys general sent to federal officials to investigate the ingredients and marketing of alcoholic energy drinks this week will likely prompt greater scrutiny of those products, experts said yesterday....

McDonald’s, Virgin Mobile, Part of Sweeps Scam, AG Warns 

The Nebraska Attorney General last week warned consumers about a fraudulent sweepstakes that appears to be sponsored by major companies including Virgin Mobile USA and McDonald’s....

NASCAR Files $100 Million Countersuit Against AT&T Over Sponsorship 

The National Association for Stock Car Auto Racing filed a $100 million counter suit last week against AT&T claiming that the wireless carrier is interfering with its exclusive sponsorship agreement with Nextel...

Kellogg Restricted Use of Licensed Characters Not Expected to Affect Industry 

The Kellogg Co.’s announcement last week to stop using licensed characters to promote its products unless they meet nutrition standards is not expected to negatively impact the licensing industry....

Massachusetts Bill Bans Ads in Schools 

A public hearing was held last week on a bill being weighed in Massachusetts that would ban all advertising and marketing in schools, from kindergarten through high school....

Best Buy Accused of Deceiving Customers 

The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks. ...

No Criminal Charges For Men in Cartoon Network Stunt 

The two men who were charged in the late January Boston marketing plot that resulted in a bomb scare apologized Friday for their actions and settled their case with community service, which they already completed. ...

1 2 3 4 Next»

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Promotions

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