Omnicom Group Sued Over 'Fuse' Name
Omnicom Group is being sued for using the name “Fuse” for the new sports and entertainment marketing agency that it launched last week....
Court Case Continues in Botched Cartoon Network Marketing Ploy
Lawyers for the two men charged in the Boston marketing scheme that created a bomb scare and paralyzed the city are still negotiating a possible plea deal. ...
Boston City Council to Hold Hearing Today on Guerrilla Marketing
The Boston City Council will hold a hearing today on guerrilla marketing prompted by one campaign that caused major disruptions to the city and another that city officials believed could have damaged an historic graveyard....
Valassis, Advo Drop Lawsuits, Finalize $1.2B Merger
Valassis and Advo have dismissed their lawsuits against each other and will complete their $1.2 billion merger....
Democratic Congress Makes Prop 65 Changes Tough Go for PPAI
With Democrats set to take control of Congress next year, the Promotional Products Association International is concerned that it won't be able to push through changes to Proposition 65. ...
Webloyalty Seeks Court Dismissal of Fraud Suit
Webloyalty.com, a provider of technology-based affinity services, and Fandango.com, an e-commerce movie ticket company, have asked a court to throw out a class-action lawsuit claiming the two ripped off consumers with a coupon click fraud scheme. ...
Big Brands to Strengthen Children's Ad Guidelines
Ten major brands have committed to strengthening the self-regulatory guidelines they operated under when marketing to children. ...
Simon Gift Card Case Moves to Georgia Supreme Court
The Georgia Supreme Court this week is debating a lawsuit filed by former Georgia Governor Roy Barnes over the legality of Simon Property Group gift card fees. ...
Valassis 3Q Earnings Plummet; Legal Battles with Advo Loom
Valassis reported third quarter net earnings of $6.6 million, plummeting 68.9% from one year ago due largely to charges related to its failed merger agreement with rival direct mailer Advo and fierce price competition. ...
CVS Pays $152,000 for Violating NY Sweeps Settlement
CVS has agreed to pay $152,000 in civil penalties after it violated a previous settlement agreement with New York State related to sweepstakes offers. ...
Advo Could Face Class-Action Suit
Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis. ...
Webloyalty.com, Fandango.com Sued for Coupon Click Fraud
A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase. ...
Trial Date Set in Advo/Valassis Legal Battle
The legal battles between FSI giant Valassis Communications, Inc. and Advo, Inc., the nation's largest direct-mail marketer, will move to a new level in December when a trial begins. ...
Advo Counter Suit Seeks Immediate Merger
Advo has filed a counter suit against Valassis in an effort to force Valassis to complete its $1.3 billion purchase of Advo by the end of this week. ...
Valassis Sues Advo to Stop Acquisition
FSI giant Valassis Communications has filed a lawsuit in an effort to rescind its $1.3 billion purchase of direct-mail firm Advo. ...
Federal Ruling Adds Tobacco Marketing Restrictions
Tobacco marketers face increased restrictions and a highly public mea culpa following a landmark ruling last week in federal court that found the major tobacco companies guilty of racketeering. ...
Illinois to Pay $500,000 Over Failed Video Game Laws
A federal judge has ruled that the state of Illinois must pay more than $500,000 in legal fees stemming from a lawsuit designed to keep minors from buying violent video games. ...
Quiznos Marketing Exec Charged in Sex Sting
A Quiznos marketing executive is on an indefinite leave of absence following his recent arrest for allegedly arranging a sexual encounter over the Internet with a teenager, according to news reports. ...
Franchisees Sue Subway Over $400 Million Ad Fund
By Amy Johannes...
'Truth' Campaign Wins Court Appeal
The American Legacy Foundation won its court battle this week when the Delaware Supreme Court ruled that the foundation's "truth" campaign does not violate the Master Settlement Agreement that governs tobacco marketing. ...
